While managing his mid-sized law firm, he founded Thought Emporium, LTD to provide a service to the community to improve communication skills and 
mindsets for associations and charities. He served as president of a two school boards and as president of his bar association as well as serving in varying capacities with many other businesses, committees and charitable organizations.
He focused his attention on the importance of defining goals clearly to get things done. Throughout the myriad of board meetings, he pondered the question: To be effective, must meetings and learning sessions be boring? So, he merged his skills as a professional entertainer into every meeting. The ability to read people and understand human behavior fueled with fun and laughter made accomplishing tasks fun. What would you do if you could read minds? And don’t say, “Go to Las Vegas.” The buffets will ruin you!
In late 2017, he prepared to close his law firm. he questioned whether he was closing at the right time in his life. Fate answered. He received a plaque declaring him to be one of the 10 best trial lawyers in Pennsylvania. He also received honors as one of the top mentalists in the world. Realizing he was clearly at the top of both games, he quit law. Joe loves telling everyone, “I can now share my lifelong journey to assist others in achieving their dreams… and have FUN doing it! I can’t wait for what is next! If you want a powerful business model, you need a unifying vision! Call me. Let’s do this!”
